The ETC Logo Style Guide

The visual identity of a program plays an important role in shaping its image. The more consistently the graphic elements are used, the stronger the visual identity and the greater the awareness and recognition of the program.

The Branding Group has provided a style sheet for its identity to make it easy to adopt a stronger, more consistent use of the wordmark, provided here:

ETC Style Guide

Project Research

The Branding Group conducted a heavy research phase at the beginning of the Fall semester, creating an audit of interactive technologies and resources for the project. This research included display technologies, wireless identification systems, wayfinding systems, and ideas for how to treat the interior and exterior space of the Pittsburgh Technology Center.

Web Research Links

Books

Outsourcing

Several of our projects completed this year were out of our scope to manufacture in-house. Here is a list of the manufacturers we outsourced work to:

• DiscMakers, DICE Resume CDs
  
• Artistagraphics, Fall 2003 T-shirts
  
• Apple T-shirts, GDC T-shirts
  
• Coyotepromotions, Bumper Stickers
  
• PromoteIt, M & Ms
  
• Sarris Chocolates, ETC Logo Coins
  Awesomebeanbags, Beanbags
  
• Beanbagsuperstore, Beanbags
  
• LogoSportswear, Lab Coats
  
• Kodel Corporation, Flat Panel Speakers
  
• First Impression Printing, Letterhead, Envelopes
  
• 1stpads, Mousepads
  
• Tmcmarketing, Lenticular Postcards
  
• Terry Hritz, Metal ETC Logo
  
• Dee Howard, Frames and Mounting
  
• Allposters, Movie Posters
  
• Ikea, Lighting and Furniture
  
• CDW-G, Touchscreens
  
• Color Kinetics, LEDs