Interview

Last week, we had finished the first version of the empathy map, but we only have a blurred picture of our target group. To explore our understanding, we asked our clients to help us interview with theater producers.

It’s our honor to invite two theater producers as our focus group. The interview lasted an hour. We went through a wide range of questions, such as the decision-making of a show, potential risks of productions,  outdoor venue challenges, the best theatrical innovation in decades, the impact of Broadway shows, and expectations of introducing new technology into theaters. According to this interview, our UX team kept iterating the empathy map and came up with a more completed version.

After we finished the empathy map, we still need to present it to our clients and double-check that we seize the correct insights for user’s needs and pains. Furthermore, we also need to transfer those observations and insights into the project’s goals and objectives. 

Golden Spike

This week, we started to work on our golden spike, a process for testing the pipeline. We tackled AR SDK and 3D models separately. Then we assemble them. In the following pictures, we are showing an AR scene with coins falling from the sky. Golden spike is no need to be hard or completed. It is about getting start and co-working with others.

Walkthrough Script

Walking through the scripts is also a critical process to help people stay on the same page, especially since our clients have tons of ideas with the IP/Storylines. Going through the round-six-minute show line by line, we spend a few afternoons brainstorming what effect or design should be used on the show. At the end of the day, we all have a more precise understanding of both sides’ expectations. According to that, we came up with a list of priorities for each scene. The above process takes time but worth it. 

To be honest, our clients are looking for a production/product, but we only feel confident to provide a prototype. Therefore, we would expect that clients keep trying to push us to the edge for this project. How to strike a balance would be a problem that needs to be solved. No matter what, as the first step, genuine and honest communication cannot be wrong.