Based on the information from Week2’s meeting, we had some research to dig more, also come up with our first draft of the story and character design.
1-Research.
Based on last meeting, we did research from following questions:
- How many young women are interested in politics (from middle students to age under 30)
- When do they start to be interested in politics, and why?
- For young women who are interested in politics and still not involved in politics, why not, and what they need?
- For young women who’re not interested in politics, why? And when do they start to lose interest, and why?
- For young women( both interested in politics or not), what kind of thing of the event will make them motivated to know more about politics? And what kind of political events they can reach or around them?
- Are there other organizations like IGNITE? What and how they did?
For those questions, our UX designers did following researches:
a- Research: Girls Just Wanna Not Run
Women and men were equally likely to have participated in student government prior to college.
The gender gap in political ambition among college students:
- Young men are more likely than young women to be socialized by their parents to think about politics as a career path.
- From their school experiences to their peer associations to their media habits, young women tend to be exposed to less political information and discussion than do young men.
- Young men are more likely than young women to have played organized sports and care about winning.
- Young women are less likely than young men to receive encouragement to run for office – from anyone.
- Young women are less likely than young men to think they will be qualified to run for office, even once they are established in their careers.
b-Research: Ways for Teens to Get Involved in Politics
- Sign Petitions
- Stay Informed
- Host a Voter Registration Drive to Register Your Peers
- Become a Poll Worker
- Give Your Time to a Cause You Believe In
- Contact Your Representative
- Use Your Talents
c-When do they start to be interested in politics, and why?
Data from CIRCLE polling shows that young women voted at higher rates than men in 2018, are more likely to support social movements and engage in activism, and feel prepared to participate in civic life.
Resources:https://circle.tufts.edu/latest-research/young-womens-political-engagement-elections-and-beyond
A host of millennial women — include some who are under 30 — are seeking to change this dynamic as they vie for office this fall.
So we hope that we can use our experience and knowledge to help more and more women participate in politics
Resources:https://circle.tufts.edu/latest-research/young-womens-political-engagement-elections-and-beyond
2- Story Framework
This is a story about a group of friends who are interested in politics and start their own politics club for young women who want to be involved in politics in their school.
There are four characters in this group.
A is the one who has leadership skills and works to encourage group cohesiveness. She is the leader of the group.
B is the one who cares about the collective good of the group and has strong communication skills. She is the orator for the group.
C is good at logical thinking and always brings new ideas. She is in some ways the brain trust of the group and works together with the researcher.
D has a strong knowledge of politics and is also good at doing research, information gathering, and data analysis. She is the researcher of the group and works together with the brain trust.
Our users will be making choices for this team. Through these choices, the user will learn which character (role) they are most like in this story. The user will then be paired with the Ignite programs they may like based on their choices.
3- Character Design
